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This postcard is from Mayrhofen, a popular international summer and winter sports destination in the Zillertal Valley, Tirol. It highlights the social and cultural significance of the town as a hub for both society and sports. The postcard features a colorful image of the town and is sent with greetings to friends in Switzerland. The sender mentions the beautiful journey to Mayrhofen and hopes for good weather. The postcard captures the essence of the town as a place where people come together to enjoy outdoor activities and socialize. It reflects the value of Mayrhofen as a destination that holds importance for both locals and visitors alike.